How To Select The Right Keywords
Bid on the wrong keywords with a pay per click search engine and you will waste money on attracting the wrong visitors.
This is the number one mistake that most companies make when using PPC engines for their marketing.
Because they know their own business, they assume that they know their potential customers too, but people behave differently on-line than they do when they’re searching through the Yellow Pages.
Introducing Our Keywords Consultant Service
Unless you have access to database of keywords from the search engines themselves, you won’t know what people are looking for.
Your web site statistics will give you a general idea of the terms that people are using to find your site, but this isn’t the same as knowing what people are searching for to find your competitors.
Our expertise lies in Search Engine Optimisation and Pay Per Click Advertising and our Keyword Consultant Service is like nothing you’ve ever experienced before.
Following your briefing, we’ll assign one of our highly experienced consultants to thoroughly examine your market, your competitors sites and Google to determine the most cost-effective keywords strategy on your behalf.
We’ll Legally Spy On Your Competitors
We spend a lot of time researching this complex area and have specialist tools that query Google, Yahoo and Bing to find not only the keywords and phrases that people are searching for, but also the words and phrases that other companies are bidding for and are paying too!
If you’re one of our clients, we can use our tools to:
- find you the best performing keywords for your market niche
- build ad campaigns built around those keywords
- find profitable keywords that your competitors haven’t thought of
- tell you how much your competitors are spending on pay per click
- tell you the exact phrases your competitors are bidding on
- identify your competitor’s PPC ads and tell you if they’re working
Could you use it to your advantage?
You certainly can, especially if you also ask us to build your PPC campaigns for you, as we can use the information to build better campaigns and beat your competitors to the click – usually for a lot less money than they are paying!
Don’t underestimate the power of keyword research – either for pay per click advertising or for generic search engine optimisation.
For more information and an initial free discussion, please call David Carter on 01564 824554 or complete the form on our contact page.