How To Get Cheaper
Google Adwords Advertising

If you’ve ever attempted to run a pay per click advertising campaign with a search engine such as Google, you’ll already realise that it can suck up your cash faster than a Dyson vacuum on steroids.

The problem is that in inexperienced hands, it is inevitable that you will pay far too much for your clicks, often by a huge margin.

The good news is that it is possible to manipulate programs like Adwords so that you reduce costs considerably, paying far less per click than your nearest competitor.

Here’s how:

• Target your ads – don’t go after the popular keywords, be more specific
• Make your ads more relevant and sales oriented
• Include a phone number on your ads – some people won’t click, they’ll call
• Make several ads for the same service – target different geographic locations
• Never, ever send visitors direct to your web site home page
• Make unique landing pages for each of your ads – make the content super-relevant
• Include a strong call to action on your landing page – offer something free – a report or similar

What will happen when you follow these points, is that you will notice that you pay less per click for your ads, your ads will climb the rankings (sometimes overtaking your competitors who pay more), you’ll get more click-throughs and you’ll convert more sales.

But of course, building a campaign like this takes time. Let’s consider the potential difficulties:

• It can take 15 minutes just to compile one advertisement. Then you have create a unique web page for each of those ads. Then you have to load everything onto your server and then start hoping.

• We’ve seen clients who’ve tried this approach and have had to employ somebody on a full time basis.

• We’ve spoken to others who have paid so-called consultants a small fortune to do this work, because it’s so labour intensive.

So, in response, we’ve turned our experience into a complete turnkey service that is not only super-efficient, it’s also incredibly effective.

We can create hundreds (even thousands) of Google Ads, together with unique landing pages tailored to each ad, to provide you with the most cost-effective and efficient on-line advertising campaign you’ve ever experienced.

Instead of Google Adwords costing you money, it will make you money. All you have to do, is make sure that your web site is doing a good enough job of selling for you.

Oh yes, we can probably help you with that too!

Call us now on 01564 824 554 or see our contact page.