Email Marketing
Email marketing is a key area that most companies pay little regard to, yet is one of the most effective things you can use to boost your business, direct from your web site.
We’re not talking about unsolicited bulk email – that’s rarely effective and is illegal in some countries.
Do that and you’re likely to find that your email address and domain name are placed on automated black-lists, preventing many people from seeing even legitimate emails from you.
Permission Based Email Marketing
We can build you a complete automated system that answers emails, sends product information, follows up on sample requests etc., without a human ever having to be involved in the process.
The use of email in this way, allows you to enter into dialogue with your web site visitors in a way that a brochure can ever achieve.
It all depends on your line of business of course, but we’ve yet to see a business that cannot benefit from this kind of approach.
One client, a professional practice in the West Midlands uses our system to send out samples of it’s work over the course of a few days.
They are always surprised at how many times people write and thank them for their emails – and are even more surprised at how many of those people end up being paying clients.
Used correctly, email can be the best tool in your arsenal – but you have to be able to write your emails in a way that creates credibility and trust.
Once you crack that particular nut, the money starts flowing.
Hollywood Internet Ltd can build this system into your existing web site, or can build an entire web site on your behalf. If required, we can also compile the content for your email series and advise on how best to utilise this extremely valuable tool.
Mailing Existing Clients & Prospects is also an area that you should consider. Because email is free, it is often overlooked as a viable marketing tool.
By using special (and inexpensive) bulk mailing software, it’s possible to send one email to several thousand contacts, each personally addressed and with reference to your contact throughout the body of the email, making it look extremely targeted and personal.
The same kind of software can also be used to send multiple SMS (text) messages to your contacts.
Interested in knowing more? Call David Carter on 01564 824554 or 07800 790427.