Writing For The Web
How To Engage Your Web Site Visitors
Have you ever felt absolutely compelled to buy something or contact a company after visiting a web site?
Only a very small minority of web sites ever manage to create that level of trust with their visitors, yet it’s really not that hard to achieve.
Keep it Conversational
When we’re talking to people, we generally use simple language in order to get our points across. In a sales situation, that’s even more so, since a sales person has to first sell him or herself before their products or services.
That’s because we tend to only buy from people we like.
A web site is no different, yet the vast majority of of web sites ignore the rules of selling and instead fill their pages with fluff and flannel that nobody is interested in. This is particularly true of business to business web sites.
Inform and Educate
Rather than use their web sites to inform and educate visitors about services and products, many companies, especially in the service sector, hide the useful information that people are actually looking for and instead, present their visitors with useless information about their companies and how great they are.
Think about this for a moment.
When you are online looking for a product or a service, whet you’re really doing is researching.
You are most likely to be looking for a solution to a business problem, just like everyone else.
So, when you see a site that is full of text like “we do this”, “we do that”, “this is our team” and other such nonsense, does it answer your questions?
The key question is, would you go back to such a site again in the future?
If the answer is no, why would you want such a site for your own business?
Our Web Copy Writing Service Creates Trust & Credibility
There is a lot to consider when writing for an online audience. Web site visitors need to feel comfortable and they need to trust the writer. The copy has to be credible.
Your web site will often be your potential client or customer’s first point of contact and you only have one chance to create an impression, otherwise, CLICK – and they’re gone.
If you would like to explore ways more productive of communicating with your web site visitors, call David Carter on 01564 824554 or 07800 790427 between the hours of 8:30am and 6:00pm weekdays.
Our web copy writing service is just one of the many services that sets Hollywood Internet Ltd apart from the competition. It’s not something we give away cheaply, but it is effective. Call us and find out why.