Content Writing For Services Web Sites
Does Your Services Web Site Sell?
Most services companies have no idea how to convert their web site visitors into paying clients.
To test that statement, visit one of your competitors’ web sites right now.
Take a good look and imagine for a moment that you are a business person, looking for the exact same service that you provide.
- Do you feel that the web site is engaging you?
- Does the content answer your most pressing questions?
- Is the site giving you confidence in the company?
- Do you feel that the company behind the site is credible?
- Would you trust them?
- Are you compelled to contact them immediately?
- Would you choose that service over your own company?
The chances are that you wouldn’t answer yes to more than one of those questions and that’s because 99% of your competitors are telling instead of selling.
Is that what you want from your web site?
The chances are that your clients are just like everyone else using the Internet.
- They aren’t visiting your web site to see how pretty it looks.
- They are looking for answers.
- They are doing research.
This is an audience you can sell to!
Yet your competitors aren’t selling are they? At least not in the real sense.
What would you do with a sales team that weren’t closing sales?
The chances are that you would crunch the numbers and have a number of uncomfortable discussions. Maybe some of the team wouldn’t make it to the next pay cheque.
Your web site is no different.
We all know that brochures don’t sell, yet that’s exactly what most companies publish on-line!
Here are some typical content mistakes:
- It is a word for word copy of the sales brochure
- It contains filler, like quality & environmental statements
- It lists personnel and has their biographies
- It tells all about the company history
- It has no phone numbers
- It asks for visitor’s contact details before giving any information
And that’s just for starters.
Selling services, particularly in the business to business sector is always difficult.
Selling them on-line is even more difficult.
That’s where we come in, because we can either help you with the copywriting, or we can at least point you in the right direction and help you make more sales where your competitors are failing.
Naturally, you’d expect us to demonstrate our skills, so when you call us on 01564 824554, be sure to ask about how one click from one of our client web sites, resulted in a contract with a European government department, worth more than £300,000.
Not all web companies are the same.