Performance Marketing

Marketing on the Internet is not as easy as simply throwing up a web site and hoping for the best - although that's what most companies tend to do.

Without TRAFFIC, a web site is like any other brochure or sales literature, it just won't get read.

We build web sites for our own company, but make money from promoting the services of other companies. We do this by building not one, but many web sites in the same vertical market - but each one designed to attract a different type of visitor.

By designing our sites in this way, we can concentrate on delivering only what that set of visitors is looking for.

Some sites are designed to sell a service and others might be made to simply promote the idea of that service, yet will provide a strong link to the main site - pre-selling the concept of a service on one site with a recommendation and supporting articles and then using the main site to close the sale.

Whilst some marketers won't agree with this concept, our view is that by pre-selling (by giving away free information) the visitor, you end up with a much more motivated and loyal customer base - from fewer visitor numbers!

Most search engine specialists claim that in order to get customers from the Internet, you need large numbers of visitors.

We disagree.

We like to use our sites to sell high value services, including, but not limited to:

• Property Sales
• Car Sales
• Professional Services - our favourite!
• Recruitment

We don't actually provide those services ourselves, but we are so attuned to our client's needs that we can build any number of sites that each concentrate on a different aspect of the service.

For example, if we were working for a legal practice, we would not build one single web site. We would build at least one for each specialist area of their practice. The client would not necessarily be named, but ultimately, they would be the beneficiary of all of the sales equiries that result from our visitors.

It doesn't matter to us if a site generates only one visitor a week, as long as that visitor is looking for that particular service, because that one visitor could turn out to be more profitable than 500 search engine generated visitors.

©Hollywood Internet Ltd - Performance Marketing